Launch Plan Development and Implementation

Whether you are launching a new product into a portfolio of other products or your company’s first product is getting close to launch, Leverage Point Advisors has the resources and experience to help you develop a smart and effective launch plan, no matter what your launch budget.

We also have the resources to assist with implementation of your launch plan. We truly believe that implementation is as important as strategy and deserves as much time and attention. From personal experience we know that the only thing your customers will ever see or remember is the implementation of your launch plan. Let us help you to ensure that each and every customer has an outstanding first experience with your brand.

Our services in this area include:

• Sales/Distribution Channels – We assist clients with the selection of distribution partners and hiring of sales representatives. No matter what the sales strategy, Leverage Point Advisors will ensure that you have the right people representing your brand and that they are rewarded in a fashion that will deliver on your business objectives.
• Website, Social Media and Online Advertising and Promotion – For many businesses, online is the only marketing channel needed. For all businesses today, online is a very important part of the marketing mix. We will ensure that your online presence supports your brand and delivers on your business objectives.
• Public Relations – From press releases to public relations events and campaigns, we will help you to leverage this important element of the marketing mix throughout the life cycle of your product or service.
• Trade Shows – For many products, professional trade shows are the most efficient way to reach the largest number of potential customers. We can help you to make the most of your time at trade shows; whether it’s your booth presence, scientific sessions, social events or media surrounding the show, we will evaluate all of the options and recommend the most impactful presence, while staying within your allotted budget.