Do you have a product or service that you want to commercialize, whether your goal is running the business for the long term or positioning it so that you can exit?
If so, Leverage Point Advisors can help you to put together a strategic plan to achieve your objectives. We specialize in strategic marketing and business development and thus will ensure you have a plan that is practical yet innovative and will achieve your objectives next year and for years to come. If you’re looking for someone to run the business on a day-to-day basis or to run your marketing and sales organizations, we can provide those services as well.
Our services in this area include:
- Sales/Distribution Strategy – There are numerous ways for a product to reach the hands of its users. Each has its unique challenges. At Leverage Point Advisors, we will help you to evaluate direct sales teams, contract sales teams, distribution partners, online sales, trade shows and any other possible sales channel to ensure that your products reach your end users in the most cost-efficient and value-generating manner possible.
- Pricing – Developing a pricing strategy and setting a price point require the consideration of many variables, including standard costs, competitive pricing, distributor margins and perceived customer value. Leverage Point Advisors will help you to sift through all of the variables relevant to your product and market, ensuring that you are priced competitively yet within reach of your target audience.
- Marketing Strategy – How will your customers learn about your product or service? What is most important for them to know about your product or service? The means by which you promote your product and the messages you communicate are the most sensitive variables within your commercialization strategy. At Leverage Point Advisors, we pride ourselves on delivering smart innovation, meaning that we deliver creativity that is meaningful to the customer, and we measure each program to ensure its effectiveness. We also employ a continuous improvement philosophy, modifying programs based on insights gathered through the measurement process.
- Interim Executive Leadership – Our experienced professionals can serve as interim business leaders within our clients’ organizations. Whether you’re looking for someone to lead the overall organization or the marketing and sales functions, we have years of experience doing just that and creative pricing models to meet any budget.