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Business Development Plan

Business Development PlanAre you an entrepreneur or inventor in need of help developing a business plan to secure the funding you need to commercialize or sell your idea? If so, you’ve come to the right place.


Leverage Point Advisors can help you to size and value the marketplace, understand the strengths and weaknesses of your competitors and determine how your idea is valued by potential customers — thus you’ll know how to price it and what sales volume to expect. We use publicly available information, as well as customized market research, to put together the best-possible valuation model. We will then prepare a PowerPoint presentation, executive summary and other marketing materials to pitch investors of all types, ranging from individuals to angel investors and venture capitalists, as well as corporate buyers.

Our services in this area include:

  • Market Research – Understanding the value each customer segment places on a new idea is a critical first step in developing an accurate and impactful business plan. We use publicly available information and plan and implement primary research studies to help our clients understand the market opportunity for their idea.
  • Market Assessment – Understanding the current market is the foundation of a well-written business plan. The market assessment requires understanding and documenting the need our client’s idea is meeting, the strength of intellectual property protection, traditional means of distribution into this market and overall size of the market.
  • Competitive Assessment – One should never enter a market without a complete understanding of the current participants. As the famous Chinese warrior Sun Tzu said, “Know your enemy better than yourself.” Thus, a thorough competitive assessment is also a critical component of the business plan. Because of our broad experience across numerous healthcare and consumer markets, Leverage Point Advisors can quickly evaluate competitive strategies and market position, ensuring that our clients capitalize on the market gaps and segments that will bring them the best return on investment.
  • Product/Market Valuation – An unbiased product and market valuation are necessary both to gain funding and to ensure our clients enter the entrepreneurial process with a good understanding of the value their idea will bring to potential customers and to them personally. Our years of experience participating in markets of various sizes and phases of their life cycles make Leverage Point Advisors the right partner to help you with your product and market valuations.
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